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Celebrity Style Causes A Stir At Triads-Monday 15th of May 2006 13:52:17

Triads, the leading Middlesbrough-based designer store, has been selected as one of the only stockists in the region of the brand made famous by a host of celebrities, Superfine.
 
Superfine jeans come in a variety of shades and styles including INSERT DETAILS. The brand was the brainchild of stylist, Lucy Pinter, and illustrator/photographer, Flora Evans, who wanted to create a pair of simple, refined but especially skinny jeans.

The brand was established in 2003 and quickly gained a huge cult following including celebrities such as Kate Moss, Sienna Miller and Eva Herzigova.

From July Triads will become the only store on Teesside to sell Superfine which, until now, has only been available in major cities.

Triads have been specialists in designer men’s and Ladieswear since 1988. The company has two stores in Middlesbrough town on Albert Road and on Linthorpe Road. Most recently the Linthorpe Road store underwent a multi-million pound transformation to offer state-of-the-art facilities for both ladies and menswear.

Triads exclusively stocks labels such as Vivienne Westwood, Prada Sport, Evisu, Fornarina and Maharishi.

Kathryn Pick, chief buyer and manager at Triads Ladieswear, said: “Superfine is one of the most sought-after brands around at the moment, thanks to celebrities like Kate Moss. At Triads we like to make sure that our customers can shop for clothes and accessories that are that little bit different and we know that Superfine is going to be very popular.”

Prices for Superfine jeans will start from INSERT DETAILS and pre-orders are now being taken.

ENDS
Editor’s Notes: -
„X Log onto www.triads.co.uk
„X In September 2005 Triads website was recognised by the DTI, One North East and BT-sponsored e-commerce awards and won the best sales and marketing online award and was runner-up in the best customer care online category.
„X A further award followed after Triads picked up Regional Retailer of the Year 2005 from Maxim magazine.